ESL have announced their partnership with one of the most prominent automotive manufacturers, Mercedes-Benz. This deal will include different sponsorship deals for various ESL tournaments held around the globe while the first to be sponsored by Mercedes-Benz is ESL One Hamburg. This competition will take place from 28th to 29th of October in the Barclaycard Arena located in Hamburg.
The competition is, in fact, the very first Dota 2 Major of the current season packed with a stunning pool prize amounting to $1million. It should be noted that Mercedes-Benz is not the very first company of this kind which decided to support the industry by making some investments. Other automotive companies which have already made deals with ESL include Audi which sponsored the best Danish CS:GO team Astralis for a shorter period of time at the beginning of this year.
Either way, this latest sponsorship deal made by Mercedes-Benz and ESL definitely marks a new beginning for the industry opening more doors to non-endemic companies which want to enter the industry. Commenting on this deal with ESL, the Vice president of Mercedes-Benz stated that due to their international commitment to sports, the company is interested in targeting not only traditional sports but also other target groups, in this case, the eSports industry.
ESL Thrilled to Present the Partnership
The Vice President of Mercedes-Benz in his statement also added that by maintaining close contact with all of their customers, they are able to become more accepted by those diverse groups in the world. For this reason, the company decided to enter the eSports industry which is one of the fastest growing industries in the world.
He also added that by making their entrance to the industry and by sponsoring different ESL competitions, the company will be able to make more contact with new targeting groups which do not necessarily come from the automotive industry. Following these events, Ralf Reichart who is ESL CEO also commented that they are extremely thrilled to partner with the giant as Mercedes-Benz.
He concluded that this latest partnership deal represents a massive step forward not only for ESL but also for the entire industry which will be finally allowed to explore more mobility solutions for players as well as for their fans around the globe that in end brings the entire gaming industry to a whole another level of great opportunities.
ESL One Hamburg Bringing the Very First Third-Party Dota 2 Event
As mentioned in the beginning, the giant Stuttgart-based automotive manufacturer after partnering with ESL will jump into the industry by sponsoring multiple ESL events. The very first event sponsored by Mercedes-Benz is the ESL One Hamburg competition for Dota 2. This event is, in fact, the very first third-party Dota 2 major competition by Valve.
This latest sponsorship deal is definitely one of the most valuable assets for the entire industry not only for the ESL One Hamburg. The competition is definitely one of those notable events and adding a massive car brand such as Mercedes-Benz onto the board will definitely add more legitimacy and more prominence to the competition in general.
By making this entrance into the industry, Mercedes-Benz joined other automotive manufacturers including Honda, Subaru, and Audi which have been already active in the industry. It should be noted that Mercedes-Benz has been around for quite some time since inserting their car models in popular racing games such as Mario Kart and Gran Turismo. However, their decision to partner with ESL is their very first step taken within the very heart of the industry.